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Cultural Metaphors

Gannon, Martin J.
Cultural Metaphors
This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

CHF 116.00

Cultural Metaphors

Gannon, Martin J.
Cultural Metaphors
This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

CHF 168.00

Paradoxes of Culture and Globalization

Gannon, Martin J
Paradoxes of Culture and Globalization
Why do Western negotiators constantly complain that Chinese negotiators are both very sincere and very deceptive? This paradox is one of aproximately 80 explored in Paradoxical Reasoning. Paradoxical Reasoning answers two major questions that provide the underlying rationale for the book. What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? As used in the book, paradox is defined as the...

CHF 116.00

Paradoxes of Culture and Globalization

Gannon, Martin J.
Paradoxes of Culture and Globalization
Why do Western negotiators constantly complain that Chinese negotiators are both very sincere and very deceptive? This paradox is one of aproximately 80 explored in Paradoxical Reasoning. Paradoxical Reasoning answers two major questions that provide the underlying rationale for the book. What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? As used in the book, paradox is defined as the...

CHF 168.00

Understanding Global Cultures

Gannon, Martin J. / Pillai, Rajnandini K.
Understanding Global Cultures
This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach ...

CHF 182.00

Working Across Cultures

Gannon, Martin J
Working Across Cultures
The 71 exercises in this book can help you provide students and trainees with the practical experience and knowledge needed to succeed in real-world situations. Drawing from over 15 years of cross-cultural training experience, the author has assembled a diverse number of engaging exercises that can be quickly implemented with minimal effort. Self-administered questionnaires, case studies, culture-focused interviews, and pro and con debates a...

CHF 108.00